BTL Retail Specialist

What you'll be doing

Minimum Bachelor’s degree (Marketing, Management, Communications, or related fields)

3 years of experience in BTL Marketing, especially in retail/smartphone industry

Familiar with BTL activities: in-store promotion, sampling, merchandising, and POSM

Experienced in coordinating with stores, vendors, and field teams

Able to manage promotional budgets and campaign reports (ROI analysis)

Proficient in Microsoft Excel & PowerPoint

Communicative, detail-oriented, multitasking, and willing to travel for store visits

What we're looking for

Plan and execute BTL activities in stores (promotions, sampling, events)

Manage the distribution and placement of promotional materials (POSM) in outlets

Coordinate with stores, sales teams, and vendors for program implementation

Monitor and ensure that activities run according to plan and brand standards

Manage material and promotional budgets and ensure efficient cost usage

Analyze BTL campaign results and prepare effectiveness reports (ROI)

Create retail activation schedules and support product launches at store level

Record and update cost region based on email approved (daily work)

Record and update material stock in warehouse (weekly work)

Record all budget for each Region TECNO ID (weekly work)

Industries:Consumer Electronics

Function: Others