Marketing Managers

Digital marketing experience in a betting firm a must with the following ;

• User Acquisition & Lead Generation: Actively find new customers and players through digital channels, including social media, SEO, SEM, and affiliate partnerships.
• Digital Campaign Management: Plan, implement, and monitor online advertising campaigns, including managing budgets for Facebook Ads and Google Ads to drive registrations and app installs.
• Target Achievement: Meet and exceed monthly and quarterly sales/acquisition targets (e.g., number of new active depositors, betting volume).
• Account & Client Relationship Management: Cultivate long-term relationships with customers, especially high-value users, and manage affiliate networks.
• Data Analysis & Reporting: Monitor key metrics (ROI, Conversion Rates, Cost Per Acquisition) and analyze data to improve campaign performance and report findings to management.
• Content & Promotion Support: Work with creative teams to develop engaging promotional content for social media and marketing, tailored to local Kenyan sports and gaming trends.
• Customer Support & Engagement: Assist with customer inquiries through social media or live chat to ensure a positive user experience and retention