Social Media Marketing

About the internship Selected intern's day-to-day responsibilities include: a. Social Media Ads & Campaigns: 1. Design and run targeted ad campaigns on Facebook and Instagram to boost traffic, engagement, and sales. 2. Continuously monitor ad performance to improve metrics like CTR, ROI, and conversions. b. Sales Funnel Optimization: 1. Create campaigns that guide customers through the buying journey, ensuring higher conversions. 2. Collaborate on optimizing the Shopify store for seamless navigation and enhanced shopping experiences. c. Content Strategy & Creation: 1. Develop creative, product-centric content for social media posts, stories, and reels to drive brand engagement. 2. Plan and maintain social media calendars to ensure consistent posting and engagement. d. Email Marketing: 1. Assist in crafting and executing email campaigns to re-engage customers, announce new arrivals, and build brand loyalty. e. SEO & SEM: 1. Optimize website content to improve visibility and rankings through SEO. 2. Support search engine marketing campaigns to complement social media ads. f. Shopify Store Support (Preferred): 1. Assist in Shopify store maintenance, including updating product pages and monitoring analytics. 2. Knowledge of Shopify apps and themes is a bonus. g. Analytics & Reporting: 1. Use tools like Google Analytics and Meta Insights to evaluate campaign performance and generate actionable insights. What We're Looking For: 1. Creative mindset with familiarity in Meta Business Suite and Shopify. 2. Knowledge of Shopify development and integrations is a plus. 3. Strong analytical skills for data-driven marketing strategies. 4. Passion for crafting sales-focused social media strategies. Who can apply Only those candidates can apply who: 1. are available for the work from home job/internship 2. can start the work from home job/internship between 14th Dec'24 and 18th Jan'25 3. are available for duration of 2 months 4. have relevant skills and interests We're a 'maker-to-market' brand that largely specializes in handcrafted products made by artisans from around the globe. We believe artisans anywhere in the world are the same; they toil and use their hands to craft masterpieces that delight. Thus, we aim to provide you with the means to shop the products they craft, and along the way, empower them with your purchase.