Social Media Marketing

Job description Job Description About the Role: We're seeking a creative and energetic Social Media Marketing Intern to join our team in Bangalore. If you're a Gen Z enthusiast who loves social media, understands digital trends, and has a knack for creating engaging content, this is an ideal opportunity. As an intern, you will play a crucial role in growing our social media presence organically, developing content strategies, and producing engaging reels and posts that resonate with our audience. Key Responsibilities: • Content Creation: Develop and create engaging social media content (especially Reels, Stories, and Posts) to enhance brand awareness. • Community Growth: Increase social media following with original and interactive content. • Strategy Development: Plan and implement social media strategies to boost engagement, followers, and reach across platforms like Instagram, Facebook, LinkedIn, and more. • Organic Growth: Focus on increasing social media presence organically by driving interaction, building community, and leveraging trends. • Analytics & Performance Tracking: Monitor social media metrics, generate reports, and optimize campaigns for better results. • Collaborations: Work with the marketing team to brainstorm and execute campaigns, challenges, and promotions. Skills & Qualifications: • Possession for social media and an understanding of current digital trends. • Knowledge of Instagram Reels, Stories, LinkedIn, Twitter, and other trending platforms. • Creative mindset with an eye for design and aesthetics. • Ability to work independently and contribute innovative ideas. • Strong written and verbal communication skills. • Basic understanding of social media analytics and growth tactics. • Familiarity with tools like Canva, Adobe Suite, or other content creation apps is a plus. What We Offer: • Hands-on experience in social media marketing and digital content creation. • A dynamic and creative work environment with room for growth. • The opportunity to make an impact and bring fresh ideas to the table. • Mentorship from experienced marketing professionals. • A paid internship. Goals & Targets: • Increase Instagram followers from 200 to 1,500. • Release 12-15 videos, a mix of informational, fun, and career-oriented content. • Create 1 meme per week for Instagram. • Develop 1 informational carousel post per week with data and trends. • Increase LinkedIn followers from 16,000 to 25,000. Key Skills Required: • Content Creation: Shooting, editing, and scriptwriting. • Copywriting & Creative Thinking. • Basic Design Skills. • A true Gen Z mindset with innovative creativity. • Ability to maintain a social media content calendar. Internship Roadmap: Month 1: Onboarding & Strategy Development Learn about the brand, target audience, and current social media strategy. Research competitors and industry trends. Develop a 3-month social media strategy with clear KPIs for growth and engagement. Month 2: Content Creation & Initial Campaigns Create a content calendar and start developing posts, graphics, and videos. Produce 3 reels: • One career-oriented • One fun/team-related • One informational (also posted on LinkedIn) Implement small-scale paid ads or promotions. Plan informational content reels for the next month. Month 3: Data-Driven Content & Analysis Analyze content performance and refine scripts for reels. Validate reels with respective divisions before production. Focus on informational, data-driven reels to build credibility. Work on shooting and editing to enhance content quality.