Performance Marketing

About the internship Selected intern's day-to-day responsibilities include: 1. Creating and handling paid campaigns (Google ads, Facebook Ads, affiliate channels) 2. Performing ongoing paid keyword research for expansion and optimization 3. Providing recommendations and executing strategies for keyword opportunities, ad copy creation, campaign structuring, targeting, etc. 4. Ensuring PPC campaigns are up and optimized according to brief and best practice guidelines 5. Monitoring and analyzing campaigns to meet revenue goals 6. Executing A/B tests, collecting & analyzing data, and identifying trends & insights to achieve maximum ROI in paid search campaigns 7. Handling a portfolio of accounts and taking end-to-end ownership 8. Collaborating with the sales and development teams to create converting landing pages to achieve advertiser's delight 9. Staying up-to-date with the latest industry trends 10. Generating weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives 11. Collaborating with the business development team to create business documents like proposals and the scope of work 12. Marketing activities on additional channels like Facebook groups, SMS, emailers, etc. Who can apply Only those candidates can apply who: 1. are available for full time (in-office) internship 2. can start the internship between 8th Nov'24 and 13th Dec'24 3. are available for duration of 3 months 4. have relevant skills and interests UniAcco (by Adventum Student Living Private Limited) intends to build a cutting-edge, technology-based platform to provide end-to-end solutions to international students to achieve their dreams. We started the journey with UniAcco (a global student accommodation platform) in 2019 and launched UniCreds (marketplace for education loans) in 2020 our third vertical UniScholarz, which was recently launched, is a global counseling platform that offers effective mentoring by specialized counselors. These three consumer tech-led companies enable students to have the most hassle-free experience in reaching their educational goals free of cost. Because we believe dreams shouldn't be compromised under any circumstances.