Digital Marketing

About the internship Selected intern's day-to-day responsibilities include: 1. Assisting in formulating and executing digital marketing strategies to enhance online presence and drive engagement. 2. Conducting in-depth market research to identify trends, opportunities, and potential target audiences for product offerings. 3. Collaborating with cross-functional teams to implement data-driven decisions and ensure alignment with overarching business goals. 4. Monitoring key performance indicators (KPIs) and generating insightful reports to measure the success of marketing initiatives. 5. Supporting the development of compelling content for marketing materials and campaigns. 6. Refining and optimizing digital channels to maximize reach and engagement. 7. Conducting A/B testing on various marketing elements to enhance overall campaign effectiveness. 8. Contributing to SEO optimization efforts to improve online visibility. 9. Performing competitor analysis to identify strengths, weaknesses, and opportunities. 10. Integrating user feedback into marketing strategies to enhance appeal and effectiveness. Who can apply Only those candidates can apply who: 1. are available for the part time job/internship 2. can start the part time job/internship between 17th Jan'25 and 21st Feb'25 3. are available for duration of 3 months 4. have relevant skills and interests Institute of Product Leadership is a B-school designed for product professionals. It's essentially a growth incubator, which aims to accelerate the career paths of the selected professionals, chosen based on the outstanding potential for innovation and leadership.