Digital Marketing Executive

About the internship Selected intern's day-to-day responsibilities include: 1. Handle app store optimization (ASO) of various apps and games 2. Analyze the current state of ASO and define a strategy to maximize organic user acquisition 3. Execute the ASO strategy in multiple languages, working with different teams keywords, descriptions, titles, screenshots, etc. 4. Optimize the conversion rate on the store listing page with experiments and try to maximize the same 5. Monitor and track rankings and conversion rates using ASO tools 6. Remain on the lookout to increase downloads with improvements and new ideas 7. Remain up-to-date with the latest ASO tips, tricks, hacks, and news 8. Perform keyword research for apps to optimize existing listings, uncover new opportunities and expand the keyword set 9. Optimize apps on both the Play Store and App Store and improve rankings for app keywords both on Play Store and App Store 10. Improve organic app traffic and analyze click-to-install and uninstall rates for the apps Who can apply Only those candidates can apply who: 1. are available for full time (in-office) internship 2. can start the internship between 4th Oct'24 and 8th Nov'24 3. are available for duration of 3 months 4. are from or open to relocate to Mumbai and neighboring cities 5. have relevant skills and interests IDZ Digital's humble beginnings can be traced back to 2004 when we began creating websites. In 2010, we became one of India's first mobile app developers, having launched our first app. Today, we are among the leading developers of apps and games for kids, with over 200 million downloads and over 100,000 5-star reviews. Life at IDZ Digital is stimulating, energetic, and immensely rewarding. Our team of more than 100 enthusiastic minds is always trying out new things and concepts to make our ideas come to life. We have development centers in Borivali and Thane providing a vibrant and joyful working environment. We're proud to give people a happy, open, and welcoming place to work. We give them responsibilities early on so they can work on their skills, learn faster, and move up in their careers.