Unit Manager - B2B ARU

Location Name: Pune Corporate Office - HO

Job Purpose

“This position is open with Bajaj Finance ltd.”

Support business or product spocs to drive business numbers by communicating right offers to right set of customers through various channels of communication

Duties And Responsibilities

PRINCIPAL ACCOUNTABILITIES

(Accountabilities associated with the job)

Designing Campaigns

•  Responsible to drive EMI Card transactions in B2B ecosystem

•  Responsible for communicating partner offers to their acquired base

•  Design and run daily offer & stimulation campaigns

•  Customer selection and selecting the right channel of communication

Performance Monitoring

•  Define, drive & monitor stimulation of campaigns for EMI card customer to drive EMI card transactions

•  Engagement with Business, Marketing, Analytics and Product teams to drive campaign efficiency metrics

•  Monitoring of all campaigns, and publish MIS to stakeholders

Stakeholder Management

•  Support Business & Product SPOCs to meet business objective from channels of communication with a view of meeting the organizational objectives

•  Liaise with external vendors or support executives

•  Liaise with inter & intra department SPOCs to deliver projects, numbers & KPIs

•   MAJOR CHALLENGES

(Challenges faced on an on-going basis in carrying out the job)

•  Business escalations cause by technology glitch or difficulties

•  Dependency on external vendors & tech teams for day to day activities like data upload, banner upload etc

•   DECISIONS

(Key decisions taken by job holder at his/her end)

•  Prioritization of work

•  Trade Offs with external & internal stakeholders for getting projects or campaign delivered within time

•   INTERACTIONS

(Key working relationships a job holder needs to have INSIDE and OUTSIDE the company to accomplish the job)

Internal Clients

Roles you need to interact with inside the organization to enable success in your day to day work 

•  Coordinate with business or product spocs for campaign execution

•  Coordinate with inter department spocs for tech & data support

•  Coordinate with intra department spocs for data support & analysis

•  Performance updates & meeting with business or product spocs

•  Support Customer service teams for resolution w.r.t escalations

External Clients

Roles you need to interact with outside the organization to enable success in your day to day work 

•  Offer aggregator Vendors

•   DIMENSIONS

(Key numerical data which will reflect the scope and scale of activities concerning this job)

Financial & Other Dimensions

(These should be quantifiable numerical amounts)

ARU SPOC For B2B

•  Volume of business generated monthly

•  Amount of business generated

•  Campaign Performance

•  Meet TATs for Execution

•   SKILLS AND KNOWLEDGE

(Minimum acceptable proficiency for this job which best indicates the education and/or experience requirements of this job and not the incumbent)

Required Qualifications And Experience

•  Qualifications

Post Graduation - MBA

•  Work Experience

Total Experience: 3 years and above

Relevant Experience: 1 – 3 years

•  Prior experience in Campaign management is an added advantage

•  Should have excellent communication & analytical skills along with strong presentation and data analytics skills

•  Should be an excellent Team Player & Interpersonal Skills

•  High motivational levels and being a self-starter are essentials

Industries: Banking, Financial Services, Investment Banking