Social Media Specialist

Job Description

Roles & Responsibilities

Develop and execute innovative social media strategies that align with brand goals and engage target audiences.

Create compelling, on-brand content for various platforms, ensuring a consistent voice and visual identity across all channels.

Monitor social media trends and emerging platforms, adapting strategies to leverage new opportunities for audience engagement.

Analyze and report on social media performance metrics, using insights to refine content and optimize campaign effectiveness.

Engage with followers, responding to comments and messages promptly to foster community and enhance brand loyalty.

Collaborate with cross-functional teams, including marketing and design, to create cohesive campaigns that drive traffic and conversions.

Manage social media advertising campaigns, including budget allocation, targeting, and performance tracking to maximize ROI.

Stay updated on industry best practices, tools, and technologies, continuously enhancing skills and knowledge to drive success.

Conduct competitor analysis to identify trends and opportunities, ensuring the brand remains competitive in the social media landscape.

Develop and maintain a content calendar, ensuring timely delivery of posts and campaigns while coordinating with relevant stakeholders.

Desired Candidate Profile

1-2 years of hands-on social media management experience, showcasing a proven track record of successful campaigns.

Experience in the tech or e-commerce industry is preferred, showcasing familiarity with digital consumer behavior.

Creative thinking and problem-solving skills to develop unique social media campaigns that stand out in a crowded market.

Attention to detail and organizational skills to manage multiple projects and deadlines effectively.

Industries:Retail

Function: Others