Social Media Marketing

About the internship Selected intern's day-to-day responsibilities include: 1. Meta Ads Campaign Management: - Create, manage, and optimize ad campaigns on Facebook and Instagram to achieve marketing goals. - Conduct A/B testing to improve ad performance and ROI. 2. Audience Targeting & Research: - Analyze target audiences and develop precise audience segmentation strategies. - Leverage insights to craft campaigns that resonate with specific demographics. 3. Performance Analysis: - Monitor campaign performance metrics like CTR, CPA, and ROI. - Prepare weekly reports with actionable insights and improvement strategies. 4. Creative Coordination: - Work closely with the creative team to develop engaging ad visuals and copy. - Ensure ads align with the brand's voice and messaging. 5. Budget Management: - Allocate budgets effectively across campaigns to maximize results. - Track spending and adjust strategies to meet financial goals. 6. Trend Analysis & Recommendations: - Stay updated on Meta Ads trends, algorithm changes, and best practices. - Suggest innovative ad formats and strategies to improve performance. Who can apply Only those candidates can apply who: 1. are available for full time (in-office) internship 2. can start the internship between 22nd Jan'25 and 26th Feb'25 3. are available for duration of 3 months 4. have relevant skills and interests * Women wanting to start/restart their career can also apply. Eureka Trips is a travel startup, catering specifically to people between the ages of 21 to 39. We organize backpacking, adventure, and party trips to bucket-list destinations across the globe. We are on a mission to create a community of travelers that is fun and safe to travel with. Each trip is important to us, hence we not only ease our booking process but go beyond the standard to help out the travelers in any way we can. Our team hand-curates the local experiences and works closely with local suppliers to ensure the best experience for our travelers.