Social Media Marketing Executive (2 to 3 Years) - Mumbai

Location: Mumbai (Santa Cruz), India Minimum Experience: 2 years About the Brand: We are a fast-growing brand in the digital signage and visual technology space, focused on transforming how businesses engage their audiences through dynamic display solutions. Our mission is to merge creativity with technology to deliver impactful visual experiences across retail, corporate, and public environments. As part of our agile and innovation-driven team, you’ll play a crucial role in amplifying our digital presence and generating high-quality leads. Role Overview: We are looking for a creative and detail-oriented Digital Marketing Executive who can drive online visibility, optimize digital ad performance, and create compelling content. The ideal candidate should have hands-on experience in Google Ads, SEO strategies, content writing, and social media management, ensuring our brand achieves maximum reach, engagement, and lead generation. Key Responsibilities: Google AdWords Optimization: • Plan, execute, and manage Google Ads campaigns to drive high-quality traffic and conversions. • Conduct keyword research, A/B test ad copies, and optimize landing pages to enhance performance. • Analyze campaign metrics and provide actionable insights for continuous improvement. SEO Performance: • Execute both on-page and off-page SEO strategies to improve organic search rankings. • Conduct keyword research and competitor analysis to guide content and website optimization. • Monitor site performance using Google Analytics, Search Console, and SEO tools like SEMrush. Content Writing & Social Media Management: • Plan and support digital campaigns across platforms including Google Ads, LinkedIn, and email marketing tools. • Write engaging, SEO-friendly content for blogs, website pages, emailers, case studies, and ad copies. • Design basic visuals using Canva and support content for social media and presentations. • Manage social media channels (LinkedIn, Instagram, Facebook, X) to increase audience engagement. • Collaborate with design and video teams to develop high-quality visual marketing assets. • Optimize performance and consistency across all digital platforms. Lead Generation & Business Analytics: • Support lead generation via email marketing platforms (Mailchimp, Mailjet, etc.) and digital campaigns. • Research trends and competitors to develop data-driven strategies. • Coordinate with the sales team to align digital marketing efforts with business goals. Key Requirements: • Minimum 1 year of experience in Google Ads, SEO, digital marketing, or content/social media management. • Strong understanding of digital marketing tools, including Google Analytics, SEO tools (SEMrush, Ahrefs), and social media platforms. • Familiarity with HTML, CSS, or WordPress is a plus for SEO optimization. • Experience with Facebook Ads, LinkedIn Ads, and YouTube advertising. • Knowledge of marketing automation tools and CRMs is an advantage. • Proficiency in Canva and other visual content creation tools. • Excellent copywriting and content creation skills. • Strong analytical mindset with the ability to interpret campaign performance data and optimize results.