Social Media Marketing Associate

Karbon is one of India’s fastest-growing B2B payment platforms, trusted by 3000+ businesses—from high-growth startups to unicorns. We’re on a mission to revolutionize how finance teams manage payments, credit, and spend. Backed by Y Combinator and leading global investors, we’ve raised $27M+ and are scaling fast with innovation at our core.

What We Offer

• A front-row seat to India's fintech revolution

• Full ownership of social media content and strategy for a fast-growing brand

• Opportunity to shape our digital presence across LinkedIn, Instagram, Twitter (X), and YouTube

• A high-energy, collaborative team that encourages experimentation and creativity

• A chance to create work that reaches thousands of finance professionals and business leaders

Our Vision

We aim to become the financial backbone for India’s modern businesses—simplifying financial operations with smart, intuitive, and compliant tools built for finance leaders and CFOs.

Job Summary

As a Social Media Marketing Associate at Karbon, you’ll be responsible for shaping our brand voice and online presence across multiple platforms. You will create compelling content, monitor engagement, track performance, and help elevate our brand in the fintech ecosystem. If you live and breathe trends, memes, and storytelling—this is your playground.

What You’ll Do

• Develop and execute engaging content tailored for both B2B and B2C audiences

• Own the content lifecycle from ideation to publishing, including scripting and performance analysis

• Maintain a dynamic, real-time content calendar aligned with key moments and product milestones

• Engage with our online community—responding to comments, DMs, and mentions to drive interaction

• Stay on top of trends, monitor platform data, and suggest optimizations for greater reach and impact

• Support product launches and campaigns with channel-specific content and creatives

• Collaborate with internal teams (marketing, product, design) and external creators to amplify reach

Requirements

• Deep love for social media—you’re the first to catch emerging trends

• Strong understanding of Indian internet culture, memes, festivals, and content moments

• Excellent copywriting and storytelling skills tailored to different platforms

• Bonus: Familiarity with tools like Canva, Figma, or short-form video editing platforms

• Data-driven mindset with an eye for design and detail

• Proactive, self-starter who thrives in fast-paced, collaborative environments

• Prior experience in content, digital marketing, or social media strategy (1–3 years preferred)

Why Join Karbon

• Work at one of India’s most exciting fintech startups

• See your ideas come to life and impact thousands of users

• Be part of a fast-moving, fun culture where creativity is a core value

• Collaborate with experienced marketers, growth leaders, and product innovators

• Accelerate your career in a role that blends creativity, strategy, and execution

Skills: social media,copywriting,digital marketing,instagram,b2b,data analysis,content creation,linkedin,marketing,community engagement,trend analysis,content strategy,fintech,social media marketing,creativity,trend tracking,storytelling

Industries:Banking, Financial Services, Investment Banking