Social Media Manager

Job Description/Requirements

The Social Media Manager will be responsible for developing and executing social media strategies to enhance the college’s online presence, boost engagement, and promote academic programs, events, and achievements. The role requires creativity, content planning, and a deep understanding of platform analytics.

Key Responsibilities:

Strategy & Planning:

Develop and implement a comprehensive social media strategy aligned with the college’s goals and branding.

Plan monthly content calendars and campaigns for platforms such as Instagram, Facebook, LinkedIn, Twitter, and YouTube.

Content Creation & Management:

Create, curate, and manage high-quality content including posts, stories, reels, graphics, and videos.

Collaborate with faculty, students, and departments to highlight events, success stories, campus life, and achievements.

Community Engagement:

Monitor and respond to messages, comments, and mentions in a timely and professional manner.

Foster a positive and active online community.

Analytics & Reporting:

Track performance metrics and generate monthly reports with insights and suggestions for improvement.

Use analytics tools to measure engagement, reach, and ROI of campaigns.

Event Promotion:

Support promotion of seminars, workshops, admissions, and college events through dynamic social media campaigns.

Brand Consistency:

Ensure all digital communication reflects MedPrime’s identity, values, and voice.

Industries: Education

Function: Social Media Management