Senior Associate Marketing Specialist

Key Roles and Responsibilities:

• Assist with the coordination of and the development and execution of marketing campaigns

• Work closely with the Marketing team to help with the development and execution of marketing activities in line with business objectives and revenue targets

• Help with the development and maintenance of the marketing activity calendar and supporting information

• Assist with ensuring that marketing activities align, overlaps are minimized and that these activities are communicated as outlined by the marketing calendar

• Help the marketing activity owners to perform the readiness planning that ensures that all stakeholders understand the campaign mechanisms, timing, requirements and metrics

• Assist with the creation of targeted demand generation programmes that are unique, relevant and executable by the assigned business units within NTT

• Work closely with relevant stakeholders, to help with the tracking and measurement of the success of these demand generation programmes

• Assist the execution of programmes such as one-on-one campaigns, specific collateral, and other sales aids that generate new opportunities and/or close sales deals.

• Help with the coordination of internal and external communications forums

• Assist with the coordination, monitoring and management of information load being distributed to marketing and communications teams

• Work with internal teams and external suppliers to ensure the delivery of efficient service

• Help with the delivery of content, tools and materials for internal and external communications.

• Participate in and assist with the facilitation of sales enablement activities that create alignment between sales, marketing and key partners

• Collaborate with the Sales Enablement teams to ensure that sales enablement components feature prominently in all relevant communications

• Help with ensuring that all marketing activities related to sales enablement are obtained via the existing and recommended or relevant channels

• Help with the creation and co-ordination of programmes that contribute to partners committing investment for incremental marketing activities or resources in the appropriate areas

• Assist with the implementation of relationship activities such as increasing executive contact and marketing NTT back to partners

• Support the development of marketing collateral that enable sales and generate interest, including contributing to bid and proposal content

• Help with the development of case studies on key projects, and clients that help drive credibility and interest in NTT services

Knowledge, Skills and Attributes:

• Knowledge and understanding of all relevant industry standards

• Knowledge and understanding of best practices for marketing

• Good communication skills, including the ability to be influential and persuasive with stakeholders

• Ability to interact with a variety of internal team members at different levels in the organisation

• Display the required level of integrity

• Solid presentation skills

• Sound understanding of the features and benefit of the company’s products and services

• Understanding how databases are utilised in effective marketing

• Display the required level of detail consciousness by closely monitoring work progress in order to produce the required results

• Awareness of data privacy and compliance as they relate to marketing activities

• Knowledge of A/B testing principles and tools to optimize marketing campaigns by experimenting with different variations

• Understanding of conversion rate optimisation (CRO) principles and tools to improve website and landing page conversions

Academic Qualifications and Certifications:

• Master’s degree or equivalent in Marketing Management

Required Experience:

• Moderate level of experience in a product marketing role preferably in the high-tech industry. (Min. 3-4 years)

• At least 3-4 years of experience in Marketing event management.

• At least 3-4 years of experience with a solid background in all aspects of marketing

• At least 4-5 years work experience as a Marketing Specialist

• Moderate level of experience with marketing service delivery software

• Moderate level of experience with a wide variety of computer software, hardware, and peripherals, including Microsoft365

Industries:Investment Management, Market Research, Program Development