Marketing Officer - Nairobi

Job Ad & Profile Description

Position : Marketing Officer - Nairobi

Our client in the IT industry is looking for a Marketing Officer responsible for developing and executing marketing strategies to promote a company's products or services within the Kenyan market, including managing social media presence, creating marketing campaigns, analyzing market trends, and collaborating with sales teams to achieve business objectives; strong understanding of the Kenyan consumer landscape is essential.

Required profile for job ad : Marketing Officer - Nairobi

Market research and analysis:

Conducting market research to identify target audiences, understand competitor landscape, and analyze market trends to inform marketing strategies.

Campaign development and execution:

Creating and managing marketing campaigns across various channels like digital marketing, social media, email marketing, print advertising, and events to reach target customers.

Content creation:

Developing compelling marketing content including website copy, social media posts, blog articles, press releases, and other promotional materials.

Branding management:

Maintaining brand consistency across all marketing materials and ensuring brand image aligns with company values.

Budget management:

Managing marketing budgets effectively to maximize ROI on campaigns.

Customer engagement:

Building and maintaining customer relationships through various marketing initiatives.

Data analysis and reporting:

Tracking campaign performance, analyzing data to measure ROI, and providing insights to inform future marketing strategies.

Collaboration with other departments:

Working closely with sales teams, product development, and customer service to align marketing efforts with overall business goals.

Job criteria for job ad : Marketing Officer - Nairobi

Job category : Marketing, communication

Industries : IT, software engineering, Internet

Employment type : Permanent contract

Region : Nairobi

City : Nairobi

Experience level : Less than 2 years - 2 to 5 years - 5 to 10 years - More than 10 years

Educational level : High school - Technical school - College - HND - Bachelor - Master - Doctorate

Spoken language : english > good level

Number of Position(s) : 1

Salary expectations : KSh 30,000 - 40,000

Industries: Management Consulting

Function: Marketing