Marketing Associate(Events & Activations)

Job Summary

You are responsible for delivering operational support to the Campaign Manager. This role involves campaign management, monitoring, and supporting relevant high-impact value campaigns and tactics for all channels to provide awareness, lead generation, and engagement across the board.

Minimum Qualification : Bachelors

Experience Level : Entry level

Experience Length : 2 years

Job Description/Requirements

Our Vision

Africa’s solution to bridging the talent gap.

Key Responsibilities

● Manage daily administrative tasks to ensure the marketing department runs smoothly. Keep organized records of marketing metrics and results of all ongoing campaigns.

● Support the execution of high-impact value marketing campaign tactics and accompanying activities to deliver a consistent increase in lead generation, awareness, and uptake of marketing activities to ensure success.

● Manage and monitor campaigns post-launch to ensure fulfillment of objective

● Ensure that operational deadlines are met and manage internal processes and stakeholder expectations.

● Work closely with internal & external teams to identify, escalate, and resolve campaign fulfillment & deliver

● Gather data and prepare weekly reports with clear insights on the campaign, tactic progress, and overall performance: design and present PowerPoint presentations where necessary.

● Carry out various marketing surveys to inform strategic decisions and campaign plans.

● Take ownership of the end-to-end operations process of tasks assigned, from concept to creation, tracking, reporting, and beyond.

● Identify and create engagement tactics for different mediums & groups to generate soft skills training leads using designated forms.

● Segment customers: seekers, & learners for every cohort to communicate to them on endline tests while monitoring the group progress.

● Attend meetings as well as wider cross-functional sessions to learn the scope and responsibilities of each assigned project

Industries: Human Resources

Function: Marketing