Marketer

Job Description/Requirements Responsibilities: Marketing Strategy Development: Assist in developing and executing comprehensive marketing plans and campaigns to achieve business objectives. Conduct market research to identify consumer trends, competitor activity, and opportunities for growth. Collaborate with the team to create content, develop messaging, and determine the best channels to reach our target audience. Digital Marketing: Manage and optimize online marketing campaigns across digital platforms such as social media, email, search engines, and the company website. Monitor, analyze, and report on key performance metrics for digital campaigns (e.g., traffic, conversion rates, engagement). Collaborate with design and content teams to create engaging digital content, including social media posts, blog articles, and email newsletters. Brand Awareness and Positioning: Help maintain a consistent brand image and message across all marketing materials and channels. Develop and execute strategies for increasing brand recognition and positioning in the marketplace. Assist with events, promotions, and other marketing activities to drive visibility and engagement. Content Creation and Copywriting: Create persuasive and engaging marketing content, including advertisements, email campaigns, blogs, and product descriptions. Ensure all content is aligned with the brand’s tone and values, and is optimized for SEO when applicable. Social Media Management: Manage and update the company’s social media profiles, ensuring regular, relevant, and engaging posts. Engage with followers and respond to inquiries in a timely and professional manner. Analyze social media performance and implement strategies for improvement. Collaboration and Coordination: Work closely with the sales and product teams to understand product offerings and customer pain points. Coordinate with external vendors and agencies to support marketing initiatives and ensure deliverables are met on time. Assist in organizing and executing marketing events, trade shows, and webinars. Reporting and Analysis: Track and measure the success of marketing campaigns, and provide insights and recommendations for improvement. Prepare reports for senior management that detail campaign performance and ROI. Monitor competitor marketing activities and adjust strategies accordingly. Requirements: Bachelor’s degree in Marketing, Business, Communications, or related field. Proven experience in marketing, preferably in a similar industry. Strong understanding of digital marketing strategies, including SEO, SEM, email marketing, and social media. Proficiency in marketing tools and software (e.g., Google Analytics, HubSpot, Mailchimp, Hootsuite). Excellent written and verbal communication skills. Creative thinking with a strong attention to detail. Strong analytical skills and the ability to use data to drive decision-making. Ability to work independently and as part of a collaborative team. Familiarity with graphic design software (e.g., Adobe Creative Suite) is a plus but not required. Location: Ajah, Lagos Remuneration: NGN 100,000