Market Research Intern (6 month)
Kantar
Job Description
Job description Duration of the project – Min 6 months (only apply if you are available for 6 month onsite internship in Mumbai) Project Details – Analyzing the data of last 3 - 5 years on the advertising effectiveness for a MNC FMCG major to come up with workshop which would help client raise the bar of advertising in future. Job Description – • Work Closely with Account Manager on the project to ensure the timely delivery • Collate the data of advertising effectiveness studies for the categories of interest in last 3 – years • Correlate advertising pre-testing results with in-market effectiveness • Comparing the effectiveness of the advertising to come up with learnings which would help client develop effective advertising in future • Help the Account Manager/ CS executives on other related research projects Skills and expertise required – • Graduate/ PGDM - Freshers • Sound research, marketing and advertising fundamentals • Strong excel skills (advanced excel) and should be able to develop good quality power point reports • Willingness to learn • Strong work ethics a must • Currently based in Mumbai.
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