Director - Media Solutions

Job Title: Director – Media Solutions

Location: Andheri East, Mumbai

Job Summary:

This role is responsible for leading the digital media planning and buying function with a strong focus on strategic leadership, new business acquisition, and team development. The Director will play a pivotal role in driving revenue growth through high-impact media strategies, leading client pitches, and mentoring a team of digital media professionals.

Key Responsibilities:

• Leading the digital media planning and buying function, aligning strategies with business goals, client objectives, and performance targets.

• Driving new business growth by owning the media strategy component of key pitches— developing media narratives, building innovative plans, and presenting to prospective clients with authority and insight.

• Collaborating closely with business development and account teams to identify opportunities, craft winning proposals, and close new accounts.

• Identifying the client’s target demographic and evaluating how valuable a publisher’s audience is for the client’s brand and campaign goals.

• Assessing market competition and collaborating with clients to develop distinctive strategies— monetarily and creatively—that position their brand effectively in the digital space.

• Managing large-scale digital budgets, building ROI models, and forecasting performance with accuracy.

• Monitoring active campaigns, evaluating performance metrics like clicks and conversions, and applying analytical insights to optimize campaign effectiveness and conversion rates.

• Staying updated with the evolving digital media environment, learning new platforms, and analyzing media data to support informed decision-making for clients and internal teams.

Requirements:

• A minimum of 8 years of hands-on and leadership experience in digital media planning, buying, and performance marketing.

• A strong background in leading and winning new business pitches with demonstrated experience in building persuasive media narratives and decks.

• Proven success in building and managing digital media teams, with strong leadership and people development skills. • Deep understanding of the digital marketing ecosystem, including programmatic, paid social, SEO/SEM, mobile, analytics, and e-commerce.

• Strong commercial acumen with the ability to forecast, manage, and justify large media investments.

• A well-developed network of media partners and platforms, with strong negotiation skills.

• Excellent communication and presentation skills with a client-first mindset and the ability to manage executive-level conversations.

• Analytical rigor with expertise in tools like Google Analytics, Omniture, Facebook Insights, YouTube Insights, Hootsuite, Excel, Tableau, and other reporting platforms.

Industries:Market Research, Marketing & Advertising, Media Production