Digital Marketing

Job Description/Requirements

Key Responsibilities:1. Search Engine Optimization (SEO)

Conduct keyword research and implement SEO strategies.

Optimize website content, metadata, and structure.

Track and analyze SEO performance using analytics tools.

2. Google Ads & Paid Advertising

Plan, launch, and manage Google Ads campaigns (Search, Display, YouTube, Performance Max).

Optimize ad spend to maximize conversions and ROI.

Conduct A/B testing on ad creatives, copy, and audience targeting.

3. Social Media Paid Ads

Develop and execute paid advertising campaigns on Facebook, Instagram, LinkedIn, and Twitter/X.

Optimize audience targeting for luxury clientele.

Monitor ad performance and adjust strategies for better engagement and conversions.

4. CRM & Marketing Automation

Manage and optimize CRM tools (HubSpot, Salesforce, or Zoho CRM).

Set up and automate email marketing campaigns.

Implement marketing automation workflows to enhance lead nurturing.

5. Content & Performance Analysis

Collaborate with designers and copywriters on ad creatives and landing pages.

Track and report key marketing KPIs (CPC, CTR, ROAS, engagement rates).

Use data-driven insights to refine marketing strategies.

Industries: Leisure, Travel & Tourism

Function: Marketing