Brand Associate

Full job description

Primer Group of Companies

Manila, Metro Manila

Full-Time

Posted on February 07, 2025

Job Summary

The Brand Associate provides overall direction to merchandising activities through brand building, sales-generating activities, curating reports for analysis of brand profitability, and implementing digital market campaigns. Brand associates identify market trends and customers preferences through timely reports, cross-functional teams to ensure timely execution of marketing initiatives.

Duties and Responsibilities

Implements brand building and sales-generating activities to achieve targets in the business plan;

Gathers timely and accurate reports for analysis of brand profitability and channel performance;

Assist to develop campaigns that win in-market and ensure brand awareness, experience and customer loyalty.

Conduct research to identify market trends and target customers’ preferences;

Timely reports marketing campaign results and make suggestions for improvements;

Coordinates cross-functional teams (Marketing, Ops, Merch) to ensure successful and on-time execution of marketing initiatives.

Implements digital marketing campaigns and social media activities across all channels;

Create the Communication Plan Choices (CPC) based on the receptivity insights & changing media habits

Coordinates with Importation, Accounting and Finance Departments in facilitating arrival of goods;

Prepare training materials and conducts Brand and Product Orientation trainings to concerned parties;

Qualifications

Graduate of any 4 year business course.

With or without experience; open to fresh graduate

Proficient computer skills - MS Applications, Social media

Excellent oral and written communication.

Good interpersonal skills; highly organized and attention to details and accuracy

Good sense of urgency and follow-thru; good collaboration with diverse and cross-functional teams.

 

Industries: Retail

Function: Sales