Senior Executive - Google Ads

Job Title: Senior Executive - Performance Marketing (Google Ads)

About Artium Academy:

Artium Academy is a leading online music education platform dedicated to making music learning fun and accessible for people of all ages. We offer a performance-based curriculum designed by industry maestros, with one-on-one live classes taught by Artium-certified teachers. Our mission is to empower individuals to achieve their musical aspirations through a blend of expert instruction and innovative technology.

Role Overview:

We are seeking a highly skilled and experienced Senior Executive to manage and optimize our Google Ads campaigns. The ideal candidate will have a proven track record of hands-on experience in running successful ad campaigns, with a strong understanding of performance marketing principles. Agency experience is a plus.

Responsibilities:

• Manage and optimize Google Ads campaigns to achieve key performance indicators (KPIs).

• Conduct in-depth analysis of campaign performance, identify areas for improvement, and implement optimization strategies.

• Perform keyword research, write ad copy, and manage bidding strategies.

• Monitor and analyze website traffic and user behavior to improve campaign effectiveness.

• Manage a monthly advertising budget of at least 1 crore.

• Stay up-to-date with the latest trends and best practices in Google Ads and performance marketing.

• Collaborate with cross-functional teams to align marketing efforts with business goals.

Qualifications:

• 2 to 3 years of hands-on experience managing Google Ads campaigns.

• Proven experience managing ad campaigns with a monthly budget of at least 1 crore.

• Strong analytical skills and experience with data-driven decision-making.

• Excellent understanding of Google Ads platform, tools, and metrics.

• Agency experience is a plus.

• Strong communication and collaboration skills.

Work Schedule:

• First 6 months: Monday - Friday (in-office), Saturday (Work From Home)

• After 6 months: Monday - Friday (in-office), Weekends off

• Timings: 10:00 AM - 7:00 PM

Industries:Entertainment, Music, Performing Arts