Senior Marketing Officer

Key responsibilities:

Develop annual marketing strategies for the two businesses in liaison with the Head of Marketing.

Formulate annual budgets in liaison with the Britam Connect CEO, P&D Director, and the Head of Marketing.

Collaborate with segment leads to understand product offerings and target customers, aligning marketing strategies and campaigns accordingly.

Manage and coordinate all marketing, advertising, PR, and promotional activities in liaison with the Head of Marketing for Britam Connect and P&D.

Liaise with advertising companies/agencies.

Oversee content on the company’s website and intranet, including development and continuous updates for both Britam Connect and P&D.

Coordinate and support the development and innovation of Britam Connect and P&D segment products.

Support, facilitate, develop, and implement strategic marketing plans for Britam Connect and P&D segments.

Develop promotional materials to support marketing activities of Britam Connect and P&D business segments.

Manage the execution and implementation of Britam Connect and P&D marketing plans and projects.

Monitor, review, and report on all Britam Connect and P&D marketing activities and results.

Drive demand generation by executing activities and programs that promote Britam Connect and P&D products.

Develop product positioning and messaging to differentiate Britam Connect and P&D segment products in the market.

Enable sales by communicating product value propositions to the sales team and developing sales tools that support the selling process.

Plan and manage product launches, including new releases, and oversee the cross-functional implementation of launch plans.

Conduct market intelligence to analyze the buying behavior and patterns of Britam Connect and P&D target audiences.

Identify and execute partnership and sponsorship opportunities for Britam Connect and P&D.

Conceptualize and implement promotional activities across the branch network.

Oversee all Britam Connect and P&D merchandise and product collateral.

Develop monthly reports on campaign ROI.

Develop and monitor the implementation of the annual Britam Connect and P&D marketing calendar.

Brand development and management:

Act as the steward of the respective business segment brand, supporting the brand promise, vision, position, and architecture, while achieving overall business goals.

Ensure that all assets of the two business units are effectively managed to strengthen the Britam brand and grow brand equity.

Plan, strategize, and execute marketing initiatives and creative designs to establish and maintain a strong brand presence in the market.

Support the two business segments in embracing company values, culture, and policies.

Conduct analyses and periodic reviews of the brand, competitors, customers, and consumer trends to enhance brand equity and market performance.

Provide consumer, category, and brand insights to support channel marketing and sales efforts in category management and sales presentations for both business segments.

Offer strategic direction for customer innovation summit presentations within key segments.

Industries:Health, Wellness & Fitness

Function: Marketing