Senior Brand Manager

Your Tasks

Market Understanding and Development Annual Marketing Plan

Detail the local annual Marketing Plan as per PMP and ABP requirements (including NS forecast, market share predictions, competitor analysis, brand investment and strategic priorities

Communicate with and influence Demands, Supply, Finance, Sales, and Shopper & Customer marketing to ensure they deliver appropriate customer marketing plan or support the Consumer Marketing Plan

Communication Deployment

Responsible for accurately managing marketing investment/ budget in line with the agreed Marketing Plan and to reconcile and amend as necessary during the financial year to achieve Margin2 Forecast

Responsible for maximization of return on investment against agreed brand objectives by reviewing and evaluating alternative marketing investment opportunities. This includes post campaign analysis on ATL investment. Implement agreed course correction plans where necessary.

Brand Management & Performance

Manage the development of Net Sales, Profit and Market Share in line with the Annual Marketing Plan

Evaluate Brand performance, gather relevant market data (Euromonitor, Kantar, Nielsen, Offtake where available)

Marketing and Communications Strategy Above-the-line (ATL)

Develop and execute appropriate local marketing and communications activities in line with the brand strategy.

Responsible for development of annual Media Briefs

Evaluate & propose Marketing mix and evaluate media channels.

Below the line (BTL)

Manage all consumer BTL initiatives.

Ensure clear briefing and role-assignment to Sales and S&CM for all activities.

Your Profile

Education

University degree (Honours); Master’s degree an added advantage

Experience

Min 6 years category management experience in FMCG industry in Marketing, S&CM experience would be an added advantage.

Cross category working experience.

Industries:Cosmetics

Function: Sales