Digital Marketing & Social Media Executive

Key Responsibilities:

Developing and Executing Digital Marketing Strategies: This includes planning and implementing campaigns across various digital channels (website, email, SEO, PPC, etc.) to achieve business objectives

Managing Social Media Presence: Overseeing the creation and curation of content for social media platforms, managing social media calendars, and engaging with online communities.

Content Creation and Curation: Developing high-quality written and visual content for social media and websites, ensuring brand consistency and messaging across all channels.

Data Analysis and Reporting: Monitoring and analyzing website and social media performance using analytic tools, identifying trends, and making data-driven recommendations for optimization.

Budget Management: Managing digital marketing and social media budgets, ensuring efficient allocation of resources.

Staying Up to Date: Keeping abreast of the latest digital marketing trends, technologies, and best practices.

Collaboration and Communication: Working with various stakeholders, including internal teams (marketing, sales, design) and external agencies, to ensure alignment and effective execution of campaigns.

Community Management: Fostering positive engagement with online communities, responding to comments and inquiries, and providing excellent customer service.

Lead Generation and Conversion: Utilizing digital marketing efforts to generate leads and drive conversions for online selling.

Requirements

Qualifications, Experience and Skills

A bachelor’s degree/diploma in marketing, business, graphic design, advertising or related field from a reputable institution.

Digital Savvy: Proven experience in practical application of digital technology AI tools and social media usage

Strategic Thinking: Developing and implementing effective digital marketing and social media strategies.

Communication: Effectively communicating with internal and external stakeholders.

Technical Proficiency: Knowledge of digital marketing tools, platforms, and technologies.

SEO Knowledge: Understanding of search engine optimization principles.

Industries:Human Resources

Function: Marketing