Digital Manager

Key Responsibilities

Lead and execute the brand’s digital strategy across all channels (social media, website, e-commerce platforms, email marketing, paid media)

Drive performance marketing and paid media campaigns to generate leads, boost conversions, and grow online sales.

Manage the planning, scheduling, and analysis of all social media platforms, including community management.

Optimize and grow our e-commerce experience across owned and partner platforms, ensuring seamless customer journeys and increased sales performance.

Collaborate with internal teams (creative, brand, trade) and external partners (agencies, influencers, e-commerce platforms).

Monitor digital trends, performance analytics, and consumer insights to inform strategy and refine execution.

Lead A/B testing, customer journey mapping, and performance reporting to constantly improve ROI and digital impact.

Ensure brand consistency and tone of voice across all online touchpoints

Requirements

Interested candidates should possess a Bachelor's Degree or HND with 5+ years of proven experience in digital marketing, performance marketing, or ecommerce roles.

Strong grasp of data analytics tools (Google Analytics, Meta Business Suite, etc.) and ad platforms (Google Ads, Meta, TikTok, etc.).

Experience growing and managing brand presence online across multiple countries.

Hands-on experience with Shopify, WooCommerce, or other e-commerce CMS platforms is a plus.

Industries:Human Resources

Function: Marketing