Category Manager Beer & Premium Channel

Responsibilities:

Partner closely with Marketing leadership to define and drive high-impact, scalable Shopper Marketing growth drivers across the entire beer portfolio for KBL, including category innovations and extensions that deliver long term growth.

Develop and champion forward-looking strategies for the premium on-trade channel, positioning the business to capitalize on evolving consumer and market dynamics.

Shape and influence trade strategy by identifying and unlocking value-driven opportunities and managing risks within premium on-trade segments and routes to market, ensuring alignment with broader commercial objectives.

Own end-to-end leadership of the commercial beer portfolio (mainstream and premium), including the strategic planning and execution of the premium channel calendar to maximize revenue and share growth.

Lead the commercialization and tailored adaptation of brand and portfolio initiatives into targeted channel and customer programs that deliver against aggressive commercial plans and Marketing Business Plans (MBPs).

Create and scale large, insight-driven programs designed for execution across diverse customers within the premium on-trade channel, driving sustainable growth and competitive differentiation.

Drive the development and delivery of customer- and consumer-centric programs that enhance traffic, basket size, and conversion rates, directly impacting top-line performance.

Direct the engagement and performance management of BTL agency partners to uphold industry-leading standards, ensuring innovation, creativity, and excellence in Shopper Marketing activations.

Cultivate strong, collaborative relationships with a broad spectrum of internal and external stakeholders—including supply chain, finance, legal, operations, distributor partners, and key customers—to enable seamless program delivery and business alignment.

Leverage deep data analytics and insight capabilities to translate complex information into actionable, commercially viable in-store and on-premises programs, from initial concept through toolkit development to execution and measurement, all aimed at driving category growth.

Lead the transformation and evolution of the Shopper Marketing team structure and scope, playing a pivotal role in defining new responsibilities, workflows, and ways of working to meet future business needs

Top 3-5 Accountabilities:

Strong analytical skills and commercial acumen to be able to create and see to execution programs that unlock sustainable growth.

Good presentation skills. Having a good data driven story to influence and drive decision making for direct reports as well as senior stakeholders.

Ability to build adapt and/or build big, creative programs. To develop & translate customer & shopper insights into customer specific activities and programs

Industries:Package/Freight Delivery

Function: Others