Digital Marketing (Social Media)

Key Responsibilities:

Content Marketing

● Develop and execute multi-platform content strategies (web, blog, social, email, ads) that engage and convert

● Write and edit compelling long-form and short-form content, including articles, landing pages, video scripts, product pages, etc.

● Collaborate with designers, developers, and clients to ensure messaging is visually and verbally aligned with brand

● Use SEO tools (Ahrefs, SEMrush, Moz) to guide content strategy and implement on-page optimizations

● Analyze content performance and iterate based on data insights using tools like GA4, Looker Studio, and AI-based content audit platforms.

● Use ChatGPT and other AI writing tools to assist with ideation, outline building, SEO meta tag generation, and first drafts of content.

Paid Media Strategy & Execution

● Plan, launch, monitor, and optimize high-performance campaigns across Google Ads, Meta, LinkedIn, YouTube, programmatic platforms (e.g., The Trade Desk, StackAdapt, AdRoll), and account-based marketing (ABM) platforms such as RollWorks.

● Manage budgets, pacing, and performance to meet ROAS and CPA targets.

● Align messaging and creative strategy with client goals through close collaboration with internal teams and stakeholders

● Set up and monitor event and conversion tracking via Google Tag Manager and GA4.

● Set up and monitor offline conversion tracking via Google Tag Manager and GA4.

● Use AI tools for ad copy generation, A/B test ideation, creative analysis, and competitor benchmarking.

Channel Ownership

Industries:Outsourcing/Offshoring

Function: Marketing