Shopper Manager

Dimensions of the role:

Financial

The programmes developed by the Shopper Managers contribute to delivering the KBL’s P&L and those of their designated category/brands

Responsible for the in-outlet programmes creation budget

Measured against KBL growth targets and the key battlegrounds related to their designated categories

Market/ Environment Complexity

The Shopper Manager has a broad reach across KBL, covering all channels and all brands within their designated category

The individual will work within the parameters of the Marketing Business Plans as well as act on specific country, category and customer insights to deliver initiatives that can work across multiple countries and multiple channels.

The individual must be seen as the specialist in the development of brilliant in store/bar programs and will have the freedom to deliver the best work with the outcome to deliver category growth and KBL brand growth ahead of the category

The role will require the individual to be mobile – 30% travel across KBL divisions

Key Accountabilities and Responsibilities:

The Shopper Manager is responsible for in-store/bar programmes for their designated category/brand.

Responsibility for crafting category and brand Shopper Marketing programmes for scaled execution across multiple channels

Responsibility for the in-store/bar programmes from initial brief through to final toolkit development and customer proposition (as well as supporting execution and final M&E)

Responsible for ensuring that the programmes are commercially viable and drive category growth (and brand growth ahead of the category)

Responsible for the in-outlet programme creation budget

Key Stakeholders:

The Shopper Manager report to the Shopper Marketing Managers

This position is part of the team that provides the bridge between Brand/Consumer Marketing and Customer Marketing teams – key internal stakeholders include Marketing & Brand Managers, Innovation Managers and Innovation Commercialization Managers, and Channel Development Managers

In terms of external stakeholders, the role will be responsible for building strong relationships with our BTL/Shopper Marketing agencies and will work closely with some of KBL biggest customers (>£100K NSV) to provide differentiated solutions

Qualifications and experience required

A Bachelor of Commerce in Sales/Marketing or business degree or equivalent

Minimum of 4 years’ experience in Commercial environment.

Have experience in People management or leadership

A proven track record in either Marketing and/or Sales (Customer Marketing)

Strong creative judgement and good commercial understanding (of our customers and their shoppers)

Industries:Food & Beverages

Function: Others