Senior Brand Manager - Derma, CEWA

Main Accountabilities

Strategic Responsibilities:

Implement Eucerin consumer marketing strategy in the Central, East, West Africa (CEWA) region.

Ensure global marketing strategy is implemented, following local consumer & market needs.

Drive double digit brand growth through superior innovations, communication and in market activities.

Bring digital consumer marketing to new heights.

Product Marketing Plan

Setup yearly PMP strategy for CEWA region in alignment with Medical Management, S&CM, Sales, eCommerce, and all regional and global stakeholders.

Ensure excellence in PMP execution throughout the year.

In-Market Execution

Responsible for activation and local best in class execution across CEWA markets.

Utilize Global and Regional materials as well as global NPD pipeline or regional product focus strategy to execute perfectly on ground.

In Depth Market & Consumer Knowledge

Develop market knowledge in terms of trends, competitors, assortments, segments and derive concrete action plans for Eucerin.

Strengthen consumer orientation in the team and closeness to the field. Ensure that relevant market research is conducted to understand and answer brand challenges, market environment and consumer behaviors.

Brand Development

Drive brand demand and sellout, improve profitability and maximize market shares through monthly performance analysis, brand sales forecasting, and identification of business risks and opportunities, leading to recommendations for future strategy.

Identify risks and opportunities and push actions if needed.

Validate promotional objectives/plans along with S&CM and Sales and follow up on implementation.

Industries:Cosmetics

Function: Sales