Commercial Manager

KEY RESPONSIBILITIES

Sales Strategy Development: Develop and implement a comprehensive national sales strategy aligned with business objectives to drive revenue growth and market share. Set and monitor performance targets for regional teams and assess market trends to adjust strategies accordingly.

Sales Category Management: Lead brand ownership and positioning for all pharmaceutical products at a national level. Oversee the creation of effective marketing campaigns, ensuring high ROI and alignment with brand objectives. Collaborate with the marketing team to develop innovative promotional activities for brand visibility.

People Management: Lead, mentor, and evaluate the performance of Sales Managers, Team Leaders, Ken Account Managers and Sales Representatives to build a high-performing national team.

Supplier and Customer Management: Establish and maintain strategic partnerships with key suppliers to ensure product availability and quality standards. Build and nurture customer relationships to achieve high satisfaction rates, customer loyalty, adapting approaches based on client feedback.

Debt Collection and Management: Develop and execute strategies for managing inventory and ensuring effective debt collection and credit management to minimize overdue accounts while

Financials: Manage the commercial unit’s budget, targeting gross profit (GP) and overall unit profitability. Ensure accountability for financial metrics, including return on investment (ROI) for marketing activities. Prepare and oversee annual budgets, closely monitoring and adjusting to maintain financial health.

Requirements

QUALIFICATIONS & EXPERIENCE

Must have a minimum of a science related academic qualification with a valid applicable PPB license

Bachelor’s degree Sales & Marketing or relevant business field

An MBA will be treated as an added advantage

A minimum of 10 year’s experience in pharmaceuticals sales, out of which 5 years should be in a senior leadership role at a regional level.

Be a strategist with excellent leadership, analytical and problem-solving skills

Must have excellent PR with the Kenyan market i.e. wholesalers, Hospitals, Chemists and sub distributors

Strong people management skills with high business acumen capacity

Industries:Human Resources

Function: Others