Christmas Decor Business Development Representative

About the job

We are seeking candidates who are resilient, high-energy sales professionals to fill our Business Development Representative role at Christmas Decor and build out a robust pipeline for the business. Christmas Decor is a home services franchisor with over 200 franchisees and approx $80M in annual system sales. The BDR will report directly to the CEO, drive all outbound franchise development and sales efforts, and maintain the organization and structure of the commercial function of the business.

The magic behind Christmas Decor is two-fold--we deliver the most comprehensive and beautiful service to the end user, while providing exceptional support (from practical training to business coaching to marketing campaigns) to our franchisees.

What You’ll Be Responsible For

• Owning the full outbound motion: assisting building target lists, prospecting via phone/email/LinkedIn, running discovery, scheduling CEO calls, and assisting with closing deals.
• Maintaining a high-activity cadence (daily outreach, weekly follow-ups) with disciplined CRM hygiene and next‑step setting.
• Building and managing a predictable pipeline across both franchise prospects and municipal/large commercial sales opportunities
• Qualifying leads against defined criteria; advancing only strong, long‑term fits and knowing when to say no to a lead.
• Shepherding leads through the sales funnel journey and coordinating the process (follow up calls, meetings, “discovery days”, etc.)
• Building lightweight, repeatable processes and templates (email sequences, call talk tracks, proposal outlines) to scale results.
• Actively collaborating on marketing on campaigns, events, and lead-gen; provide feedback loops to improve conversion quality.

Requirements

• Must be very comfortable cold calling and prepared to spend significant time on outbound sales.
• Troubleshooting ambiguity—propose solutions, test quickly, and document what works.
• Representing the brand with polish and professionalism across franchise and commercial audiences; tailoring communication to the room.
• Fostering long-term relationships that generate referrals, renewals, and repeat municipal programs.
• Traveling periodically for discovery days, site visits, tradeshows, and franchise events.

About Wonder Franchises: We are a growing investment platform focused on acquiring and operating franchise and multi-site businesses with $1-10 million of EBITDA. Our mission is to identify promising opportunities with franchise or multi-site businesses and drive operational excellence (and growth) across our portfolio companies. Our managing Partner comes from Apollo’s PE group and our CEO and Head of Strategy & Ops are HBS alums. https://www.wonderfranchises.com/

Requirements Candidates can be remote, but must be willing to travel up to 1 week per month.

Benefits Competitive cash compensation and health benefits. Base salary of $50k to 65k AND on target earnings (OTE) of $75k to 90k depending on the candidate’s level of experience.