Performance Marketing Intern

About the job

Mama’s Choice, the leading natural, halal, and safe products for young Mamas and her families, currently seeks a talented individual to join as Performance Marketing Intern.

Part of The Parentinc., an online media company with over 20 million active readers monthly, Mama’s Choice is our venture into consumer products. With us, you’ll get both the security of a mature start-up and the excitement of a new and fast-growing venture. Our mission is for mothers to have one less worry on their motherhood journey by providing them with a wide selection of products for mom and baby.

As we continue to grow, we are seeking a strategic, analytical, and creative Performance Marketing Intern to support our digital marketing initiatives and drive measurable growth across online platforms.

Key Responsibilities

Assist in managing and scaling performance marketing channels, including paid social (Meta, TikTok), paid search (Google, YouTube), and display ads

Conduct A/B testing and analyze campaign data to optimize ROI and ROAS

Collaborate with brand and design teams to develop and test creative assets

Monitor budgets and track the performance of campaigns, content, and creatives

Prepare weekly and monthly reports on key metrics and campaign results

Provide actionable insights to improve performance and support cross-functional coordination

Support paid livestream initiatives on TikTok and Shopee from both creative and operational perspectives

Qualifications

Bachelor’s degree (Management, Accounting, Statistics, and related major)

Strong analytical and problem-solving skills, with attention to detail

Basic knowledge of digital marketing tools and platforms (e.g., Google Analytics, Meta Ads)

Familiarity with social media trends and performance marketing fundamentals

Interest in the mom & baby category and relevant consumer behavior

Preferred: Prior experience managing digital campaigns or marketing projects or have experience handle clients

Willing to work hybrid from our South Jakarta office

Industries:Consumer Services

Function: Marketing