Marketing Manager (Performance Marketing)

Position: Marketing Analytics Manager

Location: Andheri, Mumbai

Experience: 5+ years

About InCred Money

InCred Money is a fast-growing investment platform offering exclusive access to pre-IPO shares, corporate bonds, and alternative assets. As we scale, we are looking for a data-driven marketing strategist to optimize performance, improve ROI, and drive customer engagement.

The Marketing Analytics Manager will play a key role in analyzing marketing campaigns, optimizing digital strategies, and providing insights that enhance acquisition, retention, and overall business growth.

Key Responsibilities:

• Analyze customer acquisition channels, marketing performance, and ROI to optimize efficiency.

• Develop and maintain real-time dashboards, reports, and key business KPIs for marketing teams and leadership.

• Conduct A/B testing, funnel analysis, and attribution modeling to improve conversion rates.

• Track and analyze user behavior, engagement trends, and customer lifetime value (CLV) to enhance retention strategies.

• Work with performance marketing teams to refine targeting, optimize ad spend, and improve campaign effectiveness.

• Collaborate with content, SEO, and CRM teams to align marketing strategies with audience insights.

• Conduct market research and competitor benchmarking to identify new opportunities.

• Automate marketing data processes for more efficient tracking and reporting.

Required Skills & Qualifications:

• 3-8 years of experience in marketing analytics, digital marketing strategy, or business intelligence.

• Expertise in Google Analytics, SQL, Power BI, Tableau, and Excel.

• Strong experience with ad platforms (Google Ads, Meta Ads, LinkedIn Ads) and CRM tools.

• Ability to translate complex data into actionable marketing strategies that drive growth.

• Hands-on experience with marketing attribution models, customer segmentation, and performance tracking.

• Strong problem-solving, analytical, and project management skills.

• Prior experience in fintech, investment platforms, or financial services is a plus.

Industries:Financial Services, Marketing & Advertising, Sales