marketing manager

Key Responsibilities

Plan, develop, and implement marketing campaigns for the supermarket and fashion mall, including seasonal promotions, product launches, in-store activations, and special events.

Develop strategies to drive foot traffic and improve customer retention, ensuring customer loyalty through tailored promotions and campaigns.

Manage and optimize the mall’s digital presence, including social media channels, website content, and online directories, to drive brand visibility and attract new shoppers.

Work closely with the retail teams across the supermarket and fashion mall to coordinate marketing efforts and ensure consistency in messaging and branding.

Oversee the creation and distribution of marketing materials, including flyers, banners, digital content and promotional assets.

Build and maintain relationships with external vendors, media partners, and influencers to expand marketing reach and increase brand visibility.

Monitor and analyze the performance of marketing campaigns, leveraging tools such as Google Analytics, POS data, and customer feedback to assess effectiveness and return on investment (ROI).

Organize and execute mall-wide events, such as fashion shows, holiday promotions, special weekend deals, and product tastings, to drive engagement and sales.

Supervise and support junior marketing staff, interns, and external agencies involved in campaign execution, ensuring alignment with the overall marketing strategy.

Work with the retail teams to ensure brand consistency across all marketing channels and enhance the overall customer experience in the mall.

Be available to work weekends as required to oversee marketing activities and sales events.

Stay informed about the latest retail industry trends, emerging technologies, and best practices in marketing to keep the mall's marketing efforts fresh and competitive.

Qualifications

Education:

Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.

Master's is an added advantage.

Industries:Retail

Function: Marketing