Marketing and Communications Officer

Key Duties and Responsibilities

Design and implement innovative, high-impact marketing campaigns that raise AMIU’s visibility and promote its academic programs, research, and community impact.

Develop strategic messaging and creative content that communicates AMIU’s mission, vision, and thought leadership in health sciences.

Manage and maintain AMIU’s brand identity, ensuring visual and editorial consistency across all internal and external communications.

Lead the execution of digital marketing strategies, including SEO/SEM, website content, email marketing, analytics tracking, and social media engagement.

Support student recruitment efforts through targeted campaigns in partnership with the Academic Affairs and Admissions teams, focusing on local, regional, and international prospects.

Create compelling marketing collateral (videos, brochures, social posts, presentations) using tools such as Adobe Creative Suite, Canva, or similar platforms.

Build and nurture relationships with media outlets, influencers, and strategic partners to maximize AMIU’s public exposure and storytelling reach.

Coordinate and promote institutional events and thought leadership activities, ensuring strong media and stakeholder engagement.

Support public relations efforts to manage AMIU’s image and respond to reputational opportunities and risks.

Monitor marketing performance using analytics tools, providing regular reports and recommendations for improvement.

Contribute to AmIU's positioning in the global higher education space, especialy in health sciences and Africa-focused development.

Industries:Education

Function: Marketing