Digital Marketing Specialist

Responsibilities:

Content Creation and Management: Developing compelling content such as blog posts, social media updates, videos, and infographics.

SEO and Website Management: Optimizing content for search engines to increase organic traffic and managing updates to the company website.

Social Media Strategy: Planning and executing social media campaigns to boost brand visibility and interaction.

Email Marketing: Crafting and managing email campaigns to engage leads and nurture relationships.

Monitor Project Status: Overseeing project timelines to ensure milestones are met and progress aligns with goals.

Analysis of Marketing Data: Analyzing campaign results, conversion rates, traffic data, and other key metrics to inform and shape future marketing strategies.

Create Reports: Compiling detailed reports on the growth, performance, and analytics of campaigns to inform stakeholders.

Vendor Collaboration: Working with outside vendors to supplement the work of the internal team and enhance campaign effectiveness.

Collaboration: Partnering with design, sales, and other teams to create cohesive marketing campaigns.

Qualifications:

A bachelor's degree in, Marketing, Business, News media or Public Relations.

3+ years of demonstrable experience in marketing or digital marketing roles.

Strong writing, editing, and storytelling abilities to create engaging content across different formats (blogs, social media, videos).

Familiar with various digital marketing tools including, SEO/SEM, Google Analytics, content management systems, email marketing platforms, and social media management tools.

Excellent analytical skills to understand data, study metrics, and align strategies.

Innovative thinker with a keen eye for detail and identifying trends.

Strong interpersonal, verbal and written communication skills.

Industries:Human Resources

Function: Marketing