Channel Campaign Strategy Manager

Role & responsibilities

• Sales Channel Campaign Strategy & Execution:

• Own end-to-end campaign planning and execution acrossAgency, Banca, and Direct Marketingchannels

• Develop data-driven, high-impact sales campaigns to drive cross-sell, upsell, and new business growth

• Align campaigns with frontline sales team objectives, ensuring seamless execution at branch and field levels

• Performance Analytics & ROI Optimization:

• Launch campaigns and track campaign effectiveness using sales data, customer responses, and channel feedback

• Implement A/B testing, segment-based targeting, and performance-based refinements to improve conversion rates

• Regularly review campaign KPIs and suggest enhancements for maximum impact

• Stakeholder & Channel Partner Collaboration:

• Work closely with frontline sales teams, regional heads, and branch leaders to ensure campaign adoption

• Engage withproduct, marketing, and digital teamsto design compelling sales enablement strategies

• Coordinate withtraining and sales effectiveness teamsto ensure campaign readiness across channels

• Process Optimization & Campaign Automation:

• Leverage automation tools and CRM systems to streamline campaign execution

• Design SOPs for campaign rollouts, tracking mechanisms, and feedback loops

• Implement best practices for campaign scalability and efficiency across physical sales touchpoints

Preferred candidate profile

7-12 years in life insurancesales with a strong focus on frontline sales campaign management

Key Skills

• Sales Channel Expertise:Hands-on experience in managing campaigns forAgency, Banca, and Direct Marketing

• Campaign Strategy & Execution:Strong understanding of campaign lifecycle, from conceptualization to performance analysis

• Data-Driven Approach:Ability to analyse sales trends, customer insights, and campaign performance metrics

• Stakeholder Management:Experience collaborating with senior sales leaders, marketing, product, and training teams

• Tech & Automation Knowledge:Exposure to CRM tools, campaign automation platforms, and digital enablement for sales

Location:

Role based in Head Office. Requires travelling every month to various branches across the country

Role:Life Insurance - Other

Industry Type:Insurance

Department:BFSI,Investments & Trading

Employment Type:Full Time, Permanent

Role Category:Life Insurance

Education

UG:Any Graduate

PG:MBA/PGDM in Any Specialization

Industries:Financial Services, Insurance, Investment Banking